At the heart of the Selvedge story is a cerebral and sensual addiction to cloth and with that an appreciation of the beautifully made and carefully considered. Having been drawn to textiles since childhood, Polly Leonard studied embroidery and weaving and taught textiles for ten years. Frustrated at the lack of infrastructure to support talented artisans and the wider community of enthusiasts, Polly took a leap of faith in April 2004 and created the magazine she wanted to read – Selvedge. Today Selvedge is still exploring and understanding the history, future, politics and aesthetics of textiles with its own distinct voice.
Since its launch Selvedge has become much more than a magazine. As well as a valuable source of inspiration for designers and devotees alike, the Selvedge brand has flourished not only into a spring board for makers and artisans but a strong community of textile lovers, with workshops, fairs and its own store.